随着技术迭代和商业模式变革的加快,未来社会的发展具有越来越多的不确定性,社会越来越需要具有创新精神、创业思维和创业能力的人才。因此,改变传统思维模式,接受创新创业教育,对于提升当代大学生的竞争力和应对时代的挑战具有十分重要的意思。
本课程旨在通过大量的创新、创业案例,激发学生的创新精神;通过对识别、评估和验证创新创业机会方法的学习,掌握创新创业的方法;通过小组完成一个创新创业项目,了解创业过程,形成创业思维,提高创业能力。
课程主要包括五章:第一章 创新;第二章,创新的来源;第三章 创新实践--寻找和创造有价值的想法,第四章 创业和创业者;第五章 创业机会的识别;第六章 创新创业实践--探索把想法变成有价值的产品;第七章 商业模式;第八章 精益创业;第九章 商业计划书写作。
With the acceleration of technology iteration and business model change, the development of the future society has more and more uncertainty, and the society increasingly needs talents with innovative spirit, entrepreneurial thinking and entrepreneurial ability. Therefore, changing the traditional mode of thinking and accepting the education of innovation and entrepreneurship is of great importance to enhance the competitiveness of contemporary college students and cope with the challenges of The Times.
This course aims to stimulate students' innovative spirit through a large number of innovation and entrepreneurship cases; By learning the methods of identifying, evaluating and verifying innovation and entrepreneurship opportunities, students master the methods of innovation and entrepreneurship; By completing an innovation and entrepreneurship project in a group, students can understand the entrepreneurial process, form entrepreneurial thinking and improve entrepreneurial ability.
The course consists of eight chapters: Chapter 1 Innovation; Chapter two, the source of innovation; Chapter 3 Innovative practices - finding and creating valuable ideas, Chapter 4 entrepreneurship and entrepreneurs; Chapter V Identification of entrepreneurial opportunities; Chapter 6 Innovation and entrepreneurship practice - exploring ideas into valuable products; Chapter 7 Business model; Chapter 8 lean startup;Chapter 9 business plan writing.
以学生为中心,践行上海交大“四位一体”人才培养理念,以创新创业为抓手,支撑创新创业人才培养要求,学生可达到以下知识、能力、素质要求:
1. 能创造性地提出解决社会痛点的想法,具备认识、研究、理解和服务社会的意识和家国情怀;
2. 系统掌握捕获和创造创新的方法,具备研究社会的初步能力;
3. 掌握创业的步骤和方法,获得不确定性情境下解决问题的高阶能力,具备服务社会、创造社会价值的良好能力。